Ad Rant: Olay, Olay, Olay, Olay

Those Penta-bleedin'-peptides lovers strike again, but this time, 

along with a new blond expert, we've got;

"...the World Congress of Dermatology..." ????

Pull the other one Luv! 

Surely they can't expect us to believe that this really exists?

It sounds like something out of  an Austin Powers movie!

I just hope the people who commission  these ads wise up one day 

and realise that no-one falls for or enjoys these bs ads. 

Ad Rant: Lloyd Grossman Sauces

"Lloyd Grossman. Sauces with a distinctive voice"  

I saw it coming, but it's a great line, and I couldn't help but smile.

It's about time someone created an ad that takes the piss out of his strange voice. After all, it's surely the first thing that comes to mind when you think of Lloyd Grossman.

And I especially liked the "whoooooole chillies" line. Great.

TV: The Apprentice - Carol Thatcher

Is it me or is Carol Thatcher slowly turning into Sir Jimmy Saville?

Ad rant: Cadbury's 'Trucks'

I've just seen the latest Cadbury 'Trucks' ad back-to-back against the latest mini Babybel ad, and I have to say that the less highly polished Babybel ad came out on top. Ok, so the idea of a small product being made by small people seems vaguely familiar, but at least it made me laugh.

Whereas 'Trucks' left me feeling cold. The only reaction I had was that of disappointment. Never mind the hype, I just couldn't emotionally engage with it. It felt like something was missing.

 

'Gorilla', however, worked for me because it had that classic 'creative twist' (in this case it's a gorilla playing the drums) that everyone in advertising used to talk about. But it's this sort of twist that 'Trucks' lacks, and as a result we're left with an idea which in comparison actually seems quite normal. Something I'd never thought I'd say about an ad showing baggage handlers having a race on an airport runway!