Don't be put off by the unnecessary crutch shot...
Friday, 17 December 2010
Wednesday, 15 December 2010
Tuesday, 14 December 2010
Thursday, 9 December 2010
Wednesday, 8 December 2010
Apple - Taking the pips!
Becoming more and more angry at the constant emails from Apple suggesting that I should buy someone an Apple product for Xmas "Give Mac for Christmas." or "iPhone 4. Everything they want in one gift." Have they not noticed the current economic recession? I can't even afford to buy myself a Mac/iphone, let alone buy one as a present for someone else!!!
Tuesday, 23 November 2010
Monday, 4 October 2010
Hairyhand Rants-on: TV: SimplyHealth Ad
Gordon Bennet! At what point did it become a good idea to base a campaign strapline on a well-known comedy catch-phrase that has been used to ridicule a certain demographic of British society?
How on earth can this be suitable for any brand, especially of this nature?!?!
Maybe this was the thinking behind the idea; "Right, so Simplyhealth really care, and the flip side of not caring is ...I know, let's use "Am I bovvered?" but twist it... yeah that'll work!"
But sadly, no matter how you write it, or change the way you announce it through a VO, it still smacks of the negative chav catch phrase it came from.
It just doesn't work.
So based on this strapline, maybe the route the brand should have taken, was to just change their name to Simply 'ealth.
"Simplyhealth...we can be bothered."
How on earth can this be suitable for any brand, especially of this nature?!?!
Maybe this was the thinking behind the idea; "Right, so Simplyhealth really care, and the flip side of not caring is ...I know, let's use "Am I bovvered?" but twist it... yeah that'll work!"
But sadly, no matter how you write it, or change the way you announce it through a VO, it still smacks of the negative chav catch phrase it came from.
It just doesn't work.
So based on this strapline, maybe the route the brand should have taken, was to just change their name to Simply 'ealth.
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