Campaign: Previous letters to the editor - ALL-BRAN

They're tasty, tasty..." but unfortunately the Ad isn't.

Surely desperation has struck when a brand needs to resurrect an old 80's jingle and apply it to their latest offering.

Now don't get me wrong, I loved 80's advertising and I'm sure most of us, young or old, can remember a jingle or two. However, when you place a jingle that sounds like it's been sung by the employees of your local 'Kwik-fit', on top of an ad that's targeted at your grandma, it stands out like a sore thumb. Which I'm sure is the least of the problems of whoever is responsible for using the giant crowbar which joined ad and jingle together.

All I can say is that someone at All-bran can't be using their own product as this ad is truly the result of constipated thinking.

Campaign: Previous letters to the editor - SPECSAVERS

Can this be?

Did I just laugh at a Specsavers ad - because it was actually funny???

Yes, it's true. It was the ad where an old sheep farmer mistakenly shears his sheepdog.

Apologies to any of you animal lovers out there, but when I saw the unnaturally short haired and sheepish (groan) looking sheepdog, and heard the "Should've gone to Specsavers" punchline, I found it hard not to laugh.

A good example of a simple idea well executed - brilliant.

So well done to the team who've finally got through an ad for Specsavers that (a) actually makes sense, (b) sits well with the "Should've gone to Specsavers" line and (c) is actually funny!

And dare I say it, could this Specsavers ad actually be nominated for pick of the week?

Judging what's out there at the moment, I don't see why not.