Christ, I can't help but cringe whenever I hear it. It must be the most bizarre beginning to an ad I've ever heard! And who writes this sort of stuff anyway? What a load of baloney!
I can see what they're trying to do with this strategy, but it doesn't quite hit the mark, and even if they change the execution, I can't see it getting any better.
Let's just hope the whole campaign gets canned asap.
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