Does anyone get these ads? What's up with the Black Olives? Is it that no one likes them, rather like the McDonalds Gherkins? Anyway, who cares, this is a good example of how ads that don't make sense just become annoying. And I'm sure that if I (can be bothered) to find out what it's about, it won't make me feel any more interested in the brand than I was before.
And 'Eat Fresh', I see what they're trying to do with this strategy, but it's bloody boring and has that feeling that it's been written in a foreign language then translated.
I think 'Eat Depressed' would be more fun.
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