Normally I find brand sponsor idents dull or at the most a little cringey in their attempt to be funny or bizarre, but for the first time in a long while I've actually found these Virgin Mobile idents to be quite funny. Okay, there are a few that seem a bit clanky in their conception, but on the whole they seem to be generally well written and therefore quite humorous.
Well done to the team/copywriter who managed to create some positive thinking about a brand that wouldn't be my first choice of Mobile phone supplier.
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