Ad rant: comparethemeerkat.com

It feels like I've only just stopped ranting about how good the new VW Golf Spot is, when out of nowhere comes the latest comparethemarket.com spot - It's bloody brilliant. Now obviously it stars an Eastern European speaking Meerkat (which must be a comedy essential???), but the whole idea genuinely made me laugh (something that doesn't happen with most current ads) and best of all, it wasn't accompanied by any twee, accoustic folk music - hoorah!

I actually found it enjoyable to watch, and It left me asking the question. "How did the creative team arrive at the concept?" Was someone talking about the brand while doing a Borat impression? Who knows? 

More importantly though, it just goes to show what can be achieved when creatives have the freedom to present such ideas, and clients have the guts to invest in them.

So well done to VCCP for creating, and selling the idea, and a big pat on the back to the client for buying it.